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ironSource

ironSource

Overview

What is ironSource?

ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.

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Recent Reviews

TrustRadius Insights

Intuitive User Interface: Several users have found the user interface of Ironsource to be intuitive and easy to use, especially when …
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Great DSP with lots of upside

9 out of 10
October 24, 2022
We leverage IronSource on the demand side for both non-incent and incent traffic to acquire users for our app. It's another media partner …
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Pricing

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What is ironSource?

ironSource (or Supersonic before ironSource and Supersonic merged under the ironSource brand) is a mobile app monetization and mobile advertising application. ironSource (the company) is headquartered in Tel Aviv.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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What is AdPumb?

AdPumb is an app monetization platform that assists app developers or publishers in earning more revenue through app monetization functions. Its mediation solutions help publishers to connect with Demand Side Platforms.

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Product Demos

IronSource integration demo in Unity project

YouTube
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Product Details

What is ironSource?

ironSource Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(7)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Intuitive User Interface: Several users have found the user interface of Ironsource to be intuitive and easy to use, especially when compared to other software tools. They appreciate how it simplifies their experience with the platform.

Easy Configuration and Reporting: Many reviewers appreciate the easy configuration process of Ironsource, as well as the minimal delay in reporting data. This allows them to quickly set up their campaigns and access real-time information without any hassles.

Maximizing Ad Revenue and Control: A number of users like the ability to link other ad networks to Ironsource, which helps them maximize their ad revenue. They also praise the platform's capacity to control eCPM, giving them more control over their monetization strategies.

Inefficient Resolution Times: Some users have found that the support team, although generally responsive and eager to assist, sometimes provides irrelevant responses to their issues. This has resulted in inefficient resolution times and lingering concerns.

Limited Platform Availability: Several reviewers have expressed frustration with the limited availability of the software for platforms other than Android Studio and Unity. This limitation restricts its usefulness for developers working on different platforms.

Lack of Features and Support: A common complaint among users is the software's limited features in certain areas, such as cross-app advertising, as well as the overall lack of customer support offered. These limitations hinder users' ability to fully utilize the software's capabilities and receive timely assistance when needed.

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Kimberly Smith | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ironSource is a great tool that helps us expand our addressable supply for our programmatic campaigns. It is a great alternative to Google and more traditional channels that have banners and do not focus on CTV inventory. It is used mainly by our in-house marketing team and we use it as a complement to other DSPs to expand the reach on our campaigns.
  • Great reporting
  • Dedicated AM to help get the best use of the product
  • Exclusive deals with big publishers
  • Lots of fraud on the platform
  • Needs more data integrations
  • More A/B testing functionalities
ironSource is a niche player on the DSP space, focused on specific verticals like gaming and on-demand categories. We use it for ride sharing campaigns as well as food delivery and some fintech clients that have special requirements and want to reach a younger audience. I would not recommend it if you want to run pure performance campaigns focused on getting clicks at a cheap price.
  • Great AMs
  • Around-the-clock service to activate campaigns
  • Extensive reach
  • Low cost per installs on selected categories
  • Low ad serving costs
  • Helped us get more reach
ironSource has more reach in the USA than other players that are focused on smaller geos. I would also say that Google is a big competitor with its DV360 and we use them as well, but ironSource is more focused on branding and Google provides more options for campaigns that have multiple objectives.
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